This session explores why BPM must evolve from workflow automation into true business orchestration — focusing on end-to-end outcomes, connected processes, and how work actually flows across people, systems, and decisions. Rather than improving isolated processes, organizations need a way to design, execute, and adapt the business as a whole.

You’ll see how a business orchestration approach with Camunda connects people, systems, events, and AI into a single executable view of the business — creating the foundation for innovations like agentic AI to deliver value with transparency, control, and adaptability.